Jan 20

Do you need a resume or a job search strategy?

As you consider the idea of a new job, is your first thought that you need a new resume or your existing one polished?

Many job seekers contact me in search of help in creating a new resume, yet after a brief conversation, it is clear that a resume is not their first need.

Before fine tuning or crafting a new resume, you need a clear plan as to where you want to go in your career and what means you will use to get there. Do you have a specific job in mind? Specific companies that you want to work for? Certain salary ranges that you are targeting or geographic locations that are on your radar?

Too, how will you go about your job search? By networking online and offline? By responding to posted ads? By targeting specific companies? Job fairs, recruiters, executive placement firms? The list goes on depending on your needs and expected future career target.

Outlining your job search strategy, the action steps you will take, the resources you need and your ultimate goal will be a valuable launch pad for your job search process!

From there, you can determine if you need the help of a professional resume writer, career coach or another career services professional to help you achieve your career goals. Most definitely a resume will be needed, but it might not be the first vital tool in this process.

For help, please feel free to contact me at jill@pinnacleresumes.com or visit Career Directors International www.careerdirectors.com or the Professional Association of Resume Writers and Career Coaches www.parw.com to find comprehensive lists of qualified professionals who might be of assistance.

Reboot Your Job Search in 2014!

I recently conducted a job search workshop for the local library and I found the process of preparing for this workshop to be a lot of fun. Granted, I know about job search both as a professional and from my earlier career, but things continue to change.

My presentation began with a quote by Dr. Seuss. Remember the author of Green Eggs and Ham? Well he was a pretty remarkable guy beyond being an iconic author of children’s books. So the quote is “Why fit in when you were born to stand out?”

This was etched in my mind from the first time I read it, and it sure got the attention of the workshop attendees! This is so true and especially when it comes to a job search! Just like your resume needs to stand out from the competition, your approach to finding a new job needs to make you stand out.

Here are 10 tips that I hope help you.

1 – Be creative and multi-faceted. Spending your day in front of a computer continuously applying for jobs is not the best use of your time. In fact, some experts say this should consist of less than 10% of the time you devote to job search. So, network, both online and offline. Think about community groups or events you can participate in and get the word out.

2 – Volunteer. This goes along with the above, but if you are unemployed, this can help address gaps in employment by showing a prospective employer that you keep busy in meaningful ways. It also gives you the opportunity to gain valuable skills (leadership, perhaps) that you might not already have, and yes, it’s another opportunity to network.

3 – Let your friends on Facebook know about your search. While I am an advocate of LinkedIn as a great tool because of its professional focus, your friends and family are more apt to be your advocate than professional contacts.

4 – Join groups both online and offline. Find ones that resonate with your interests and career goals. Become active in these groups and share your expertise while expressing an interest in learning from others. We can all learn something new. Online consider LinkedIn groups for example; in your community consider Rotary International or Toastmasters, to name just a few.

5 – Love your library! Your local library has access to databases that you don’t and your librarian(s) are a treasure trove of helpful information. Never underestimate how much they can assist you and… the cost is FREE.

6 – If you are technically oriented, blog and tweet. Of course, these need to be about things that are germane to your career goals. Also consider having a web portfolio. The bigger your digital footprint, the better.

7 – Manage your reputation, particularly online. Google your name and see what comes up on page one. It should only be links that you would want a potential employer to view and not an old newspaper link to some questionable activity that someone who might also have the same name potentially engaged in. If you find negative information, consult with a professional who can help you diffuse the negativity. www.reputation.com is one such site.

8 – Maintain balance in your life. I am a huge advocate of work/life balance and while looking for a new job is a job, don’t neglect family, friends, your exercise or hobbies. By having diversity in your life, you can avoid burn out.

9 – Don’t be afraid to think outside of the box, as the cliché goes. There are countless ways to look for a job, too numerous to list here, but try to have fun with it!

10 – If you are overwhelmed or feel like you need the help of a professional, consider hiring one. Organizations such as Career Directors International, www.careerdirectors.com can be quite valuable. You can find certified career coaches and resume writers. If funds are tight, look to your local career centers or libraries for free workshops and assistance.

Good luck and stay focused on your goals. You can make it happen!

Due Diligence on Potential Employers

The hiring process is a two-way street and that is why it is vital that you, the job seeker,  research employers who have expressed an interest in hiring or talking with you.

A few years ago, on more than one occasion, I was hired by a supply chain executive who didn’t research companies, didn’t ask the right questions and just leapt at offers. He was petrified of being unemployed. On four consecutive occasions within less than five years, he found himself out of a job- either the CEO changed, the company was acquired or outsourced his job; all measures beyond his control.

Despite my advice to him, he didn’t listen. Here he was, middle-aged, extremely talented and dedicated; an employer’s dream really. On paper he could have come across as someone whose career had derailed and was heading into a downward spiral. Fortunately, his resume writer knew how to minimize these bumps in his career!

So, my advice to job seekers is to do your homework, even if you are unemployed and feeling desperate. It doesn’t make sense to take any position, because if it isn’t a good fit, you aren’t going to last.

Use resources like www.glassdoor.com to get insight on companies and what employees have to say; just be sure to process the extreme opinions with discretion. LinkedIn can be a valuable tool as well. Research companies, find out if any employees are connected to your connections and get introductions to people who can be valuable as you perform your research. Don’t forget the value of your live network of trusted colleagues and friends.

By taking the time and effort to conduct your due diligence, you will be rewarded in the end!

Interview: The Salary Expectation

It is important at the interview stage of the recruitment process to be somewhat flexible in respect to your desired salary. One doesn’t want to appear greedy or overly focused on remuneration.  On the other hand, you shouldn’t go into an interview with absolutely no idea what the salary range is for the position and/or what you expect as a starting salary.

The company already has a salary range in mind, so your reply should be focused on demonstrating your value to the company. The employer is making an investment in you, so they will expect a reasonable return on their investment. You should already have done your research so that you are aware of the standard industry salary for the position. Provide additional background information to prove your value if you feel you belong in the higher end of that range. Take the opportunity to explain how well your skills and experience match the company’s requirements and focus on specific areas where you exceed their requirements.  If you have had additional training or professional certifications above and beyond the minimum requirements of the job, highlight them.  If you have additional skills or experience that would allow you to be a resource to other areas of the company, mention them.  There is no reason you shouldn’t ask for what you feel you deserve, but you should be prepared to justify your expectations.

It’s possible you are less concerned about salary than you are about benefits and perquisites.  There is nothing wrong with negotiating a total compensation package that places more emphasis on benefits or vacation days than on salary.  Most employers expect the hiring process to be a bit of a negotiation, and many employers may be more flexible in benefits rather than base salary.

A confident, well-researched approach may give you the edge over another candidate who hasn’t done their homework or hasn’t fully proven their worth.

The Importance Of A Cover Letter

When you send out your résumé, it is likely to be one of many which will be screened by the recipient. Make sure that yours makes it through the screening process by creating a compelling cover letter.

The letter needs to be concise, yet effective. You want to appear confident, but you don’t want to brag. Demonstrate your written communication skills with an eloquent opening statement as to why you consider yourself to be the candidate for the position. Be careful to use correct punctuation and grammar.

Emphasize your skills and experience as they relate to the position being offered. Demonstrate what value (in skills or qualities) you can bring that will benefit the company. Give specific examples where you have made a difference in your previous position(s) and how those examples are directly relevant to this position. This is especially valuable to help flesh-out a relevant position that is listed on your résumé in less detail.

If you are available at short notice or live close to where you would be working should your application be successful, make that clear.

This is your opportunity to make your application stand-out among the rest, so be sure to make the most of it.